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“Why can’t a global beverage brand come from India?” - Meet the Three Cousins Who Built a Desi Beverage Brand that Clocked Rs 312 Cr in FY24
- Lahori Zeera, a desi beverage brand, was founded by cousins Saurabh, Nikhil, and Sunny, challenging global cola brands with authentic Indian flavors.
- The idea for Lahori Zeera originated from a homemade spiced drink served during a dinner, leading to the founding of the brand.
- Identifying a gap in the market for desi flavors in bottled beverages, the founders decided to launch Lahori Zeera to cater to the Indian palate.
- Initially bootstrapped with family loans, Lahori Zeera focused on product quality and distribution before investing in advertising.
- The founders leveraged their industry experience and grassroots hustle to establish distributor relationships and scale distribution across India.
- Despite operational challenges in setting up, Lahori Zeera strategically priced its products at ₹10 to ensure accessibility to a wide consumer base.
- With a revenue of ₹312 crore in FY24 and a focus on authenticity and grassroots marketing, Lahori Zeera aims to expand globally while maintaining independence.
- The brand's success reflects the impact of staying true to Indian roots and flavors in disrupting the beverage market.
- Lahori Zeera's unique approach, focus on quality, and grassroots distribution strategy have propelled its growth and garnered consumer trust.
- Offering a range of flavors, Lahori Zeera continues to innovate while emphasizing its core values of authenticity and accessibility.
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