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Why Client Relationships Can Be Intimidating in Design Agencies — and How to Overcome It

  • Client relationships can sometimes be intimidating in design agencies due to uncertainty and fear of rejection.
  • To overcome these challenges, it is important to understand the client's preferred style of engagement and align designs with their objectives.
  • Strategies such as starting with discovery, setting clear expectations, validating designs, welcoming feedback, and staying flexible can improve client interactions and ensure resonating designs.
  • Approaching client relationships with an open mind, tailoring the process to their needs, and embracing flexibility can lead to the development of lasting partnerships.

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