<ul><li>An increasing number of consumers, particularly millennials, are opting to hold memberships for both Amazon Prime and Walmart+ to leverage the unique advantages offered by both retail giants.</li><li>The primary motivations for dual subscriptions include saving money, accessing exclusive perks, and enjoying services like free shipping and streaming content, reflecting evolving consumer priorities and spending patterns.</li><li>Consumers strategically choose offerings from each retailer based on their specific needs, with Walmart dominating the grocery sector and Amazon leading in online discretionary retail for dual subscribers.</li><li>Dual subscribers consistently outspend other consumer segments on retail purchases at Amazon, with millennials leading the trend by holding both memberships to optimize their shopping habits and budgets.</li></ul>

Why Consumers Want Both an Amazon Prime and Walmart+ Membership

Discover more