<ul><li>Cupra Australia is confident in winning over EV buyers with unique design and superior driving dynamics, despite cheap alternatives from China.</li><li>The upcoming launch of Cupra's Tavascan SUV will be priced at a premium compared to Chinese EV rivals, but Cupra executives believe its distinct design and driving experience will appeal to target customers.</li><li>The Tavascan will be sourced from China and shares its MEB electric vehicle architecture with other VW Group products.</li><li>Cupra is expanding its lineup to include larger offerings like the Tavascan, which can attract customers seeking a more family-friendly vehicle in the medium SUV segment.</li></ul>

Why Cupra isn’t worried about cheap Chinese EVs

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