<ul><li>Ubisoft's multiplayer shooter XDefiant has officially closed down, and its game director, Mark Rubin, is leaving the gaming industry.</li><li>Rubin pointed out that the game received little to no marketing support from Ubisoft and lacked post-launch resources to succeed.</li><li>Despite the marketing shortcomings, XDefiant had a fast acquisition of players in its initial weeks, largely due to word-of-mouth promotion.</li><li>Mark Rubin expressed gratitude to the fans for their support and mentioned the passion of the development team in a social media post.</li></ul>

Why Did XDefiant Fail? Game Director Weighs In As He Quits Gaming Industry

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