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Why Disney Stopped Subscriptions on the App Store

  • Disney's decision to stop subscriptions on the App Store is causing a significant drop in revenue.
  • In November, after discontinuing subscriptions, Disney+ experienced a $16 million drop in net revenue.
  • The churn rate among App Store subscribers is high, leading to a decline in long-term paying users.
  • Leaving the App Store may help Disney combat churn and directly appeal to customers for relevant shows.

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