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Why fear is holding back your product

  • Humans have a natural bias, overestimating risks and underestimating opportunities.
  • Loss aversion leads us to fear losing something more than desiring to gain something of equal value.
  • To overcome fear and take advantage of opportunities, we should question the actual worst-case scenario, reframe the opportunity, and start small and iterate.
  • Risk is a part of innovation, and playing it safe may be the riskiest move.

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