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Why founders should be wary of de-valuing themselves during negotiations

  • Founders should be wary of de-valuing themselves during negotiations.
  • Negotiating with oneself can lead to accepting less than intended.
  • Fear of losing a deal might result in not pushing back on terms.
  • Focusing on price rather than value can undermine the benefits offered.
  • Avoiding discomfort in negotiations can lead to settling for less.

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