<ul><li>Turning insight into action is crucial for ideas to stick, requiring human work beyond just data and strategy.</li><li>Building trust, understanding decision-makers' priorities, and framing ideas based on value created are key strategies.</li><li>Data is important, but emotional storytelling and socializing ideas before pitching are equally essential.</li><li>Tailoring the approach to the audience, carrying confidence, and rallying people around a shared goal are effective ways to move ideas forward.</li></ul>

Why Good Ideas Die — and How to Get Yours to Stick

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