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Why Google May Have an Upper Hand in AI-Led Shopping?
- 71% of consumers want generative AI embedded in their purchasing experience, according to Capgemini Research Institute’s annual consumer trends report.
- Gen Z and Millennials are driving the demand for hyper-personalized, digital-first shopping experiences.
- AI is increasingly integrated into the shopping experience, with consumers showing a preference for AI tools over traditional search engines.
- Companies like OpenAI, Pinterest, Meesho, Flipkart, Perplexity, and Amazon are leveraging AI for shopping experiences.
- Google's ecosystem, spanning Search, Gmail, Maps, YouTube, and Android, positions it well for AI shopping integration.
- At Google I/O 2025, Google introduced an "AI Mode" for shopping powered by Gemini and Google's Shopping Graph.
- Google's AI shopping features include dynamically curated product data, personalized recommendations, and agentic checkout.
- Google's try-on feature offers a virtual dressing room for users to visualize clothing items.
- Google aims to reshape shopping by understanding and anticipating user needs through AI.
- As AI evolves to understand text, images, and context, shopping experiences are expected to become more seamless and personalized.
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