<ul><li>Payroll and benefits startup Gusto has stayed focused on serving small businesses despite the challenges in the market.</li><li>The founders of Gusto personally experienced the difficulties of payroll management in their own small businesses before starting the company.</li><li>Gusto has actively sought customer feedback and built its product based on the needs of small businesses.</li><li>With over 300,000 customers, Gusto remains dedicated to serving the fragmented market of small and medium-sized businesses.</li></ul>

Why Gusto has stayed focused on serving small businesses

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