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Why HR teams are building a business case for babies at work

  • Employers are increasingly considering on-site child care as a beneficial investment in recruitment and retention, backed by positive ROI and employee satisfaction.
  • Steamboat Ski & Resort Corp. and Whirlpool Corp. have seen high retention rates and recruitment benefits after investing in on-site child care.
  • Patagonia and Qualtrics also highlight improved productivity and support for employees returning to the office through on-site child care facilities.
  • Providers emphasize the importance of addressing concerns such as risk mitigation, cost analysis, and equity in implementing on-site child care services.
  • Employers can work with child care operators to manage risks effectively and navigate the various financial models to ensure sustainability.
  • Initial and annual costs for operating on-site child care facilities can range from $100,000 to over a million, with Bright Horizons assisting HR teams in developing ROI pitches.
  • Concerns about equity are raised regarding employees without children or those without access to on-site child care, but evidence suggests that on-site child care can enhance workplace culture without causing resentment.

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