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Why I still take cold pitches (And You Shouldn’t Be Afraid to Send One)

  • Cold pitches can be successful in securing investments if they are clear, compelling, and thoughtful.
  • Despite the low response rate, the best founders with clarity of vision and storytelling skills can break through with cold pitches.
  • Key elements of a successful cold pitch include problem definition, unique insight, evidence of execution, grounded vision, and the right tone.
  • Common mistakes to avoid in a cold pitch include geographic mismatch, stage disconnect, sector blindness, portfolio conflicts, and lack of personalization.

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