Starting a SaaS journey with customer conversations can lead to a transformation, positioning you as a subject matter expert.
By deeply understanding customer pain points, providing value, and offering genuine advice, you establish yourself as someone who understands the space.
This approach makes product-market fit clearer, boosts early adoption, and helps in naturally shaping your positioning.
Though starting with customer conversations may seem like delaying building, these interactions are considered the real work with long-term benefits.