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Why India’s booming streaming services need observability to succeed
- The popularity of Over-the-Top (OTT) platforms like Netflix, Disney+ Hotstar, SonyLiv, and Zee5 has grown significantly in India and caters to more than 457 million users.
- Developing OTT applications that can deliver a consistent user experience is a major challenge due to the sheer volumes of data streaming platforms must tackle.
- Ensuring optimal digital experiences is crucial to retain user interest and drive engagement on the OTT platforms.
- To avoid negative feedback, OTT platforms need to ensure user-friendly app interfaces that provide practicable solutions and easy navigation.
- Observability is crucial to keep up with increasing customer demand for OTT platforms and to prepare for high-traffic events.
- OTT providers can leverage synthetic monitoring via an all-in-one observability platform to proactively identify and fix UX issues before they impact viewers.
- Observability provides detailed insights into cloud usage, helping companies optimize their cloud spend while delivering uninterrupted high-quality streaming.
- Proper observability also enables engineering teams to identify performance issues before they impact viewers, enhancing OTT platforms' CDN performance.
- OTT platforms need to deploy the right technology and expertise to deliver content with performance, reliability, and quality to retain market share.
- Ultimately the quality of the customer's experience will set competitor platforms apart.
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