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Why Intuit Decided to Build GenOS Instead of Onboarding 11,000 AI Models

  • Intuit invested in generative AI capabilities early, leading to the creation of GenOS, launched in June 2023.
  • GenOS powers all generative AI and agentic experiences at Intuit, allowing for large-scale deployment of AI agents.
  • It abstracts away complexity and integrates evaluation, personalization, security, and fraud prevention into a core platform.
  • Intuit focuses on delivering consistent, scalable AI experiences through GenOS instead of fragmented tools.
  • GenOS facilitates production-ready AI agents like accounts receivable and payable agents for cash flow management.
  • Intuit's agentic AI system accelerates payments by 45% through automation, emphasizing outcomes over model quantity.
  • The company's approach prioritizes a unified framework providing reliable and secure generative AI experiences.
  • Intuit leverages over a dozen LLMs in GenOS for flexibility in model selection based on security, risk, and performance.
  • Through rich, structured data, Intuit personalizes AI experiences in real-time for tailored customer needs and intelligent automation.
  • Intuit's commitment to open source contributions, such as projects like Admiral and NumaProj, aligns with its core values and strategy.

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