<ul><li>Siloed systems, reactive processes, and missed opportunities to build trust are contributing to the failure of customer experience (CX).</li><li>Companies need to shift their focus from technological efficiency to human needs in order to fix CX.</li><li>Understanding customer context, balancing privacy and personalization, and designing ecosystems for seamless information flow are key to improving CX.</li><li>Early adopters embracing intent-driven, intuitive, and proactive systems are already seeing positive results in customer satisfaction and business success.</li></ul>

Why is Customer Experience Failing in 2025?

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