Sales data plays a crucial role in long-term success by providing insights into operations and helping adjust strategies.
Components of sales data include customer preferences, top-performing products, customer segments, and customer information like demographics.
Tracking customer-related sales data can lead to identifying growth areas, cross-selling opportunities, customer models, lead lists, and predictive models.
To effectively capture sales data, sellers should utilize digital tools like CRM tools, sales pipeline management software, and predictive analytics for better decision-making.