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Why Language Learning Streaks Fail, and How Rewards Ignite Real Motivation

  • Most language apps focus on streak counters for motivation, but they often fail to maintain long-term interest and progress among users.
  • YAP introduces a new approach by rewarding learners with tokens for speaking practice, offering tangible value and emphasizing real fluency over mere presence.
  • Motivation 2.0 by YAP involves aligned incentives, external value through tokens, and community liquidity, encouraging learners to see language learning as an investment in their fluency journey.
  • YAP aims to redefine the social contract of EdTech by empowering learners, respecting their goals, and rewarding genuine progress, ultimately building a community of fluent language learners.

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