<ul data-eligibleForWebStory="true"><li>There is a misconception that fundraising letters should be short, but longer letters often perform better.</li><li>Lisa Sargent from the Better Fundraising Blog explains that longer letters can tell a compelling story with emotion, clarity, resonance, truth, and urgency.</li><li>It is important to present a strong offer and provide repeated calls to action in fundraising letters.</li><li>Formatting for readability is crucial in fundraising letters, including proper margins, type size, paragraph indentation, and page elements.</li><li>A one-page letter may not have enough space to convey the necessary information effectively.</li><li>A standard fundraising letter should be four pages long, while longer letters can also be effective.</li><li>Lisa also recommends longer emails for fundraising, with specific advice on structure.</li><li>Short fundraising messages are often considered necessary but may not be as effective as longer, more detailed communications.</li></ul>

Why long letters work better in fundraising

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