<ul><li>Lyft CEO David Risher focuses on making changes that can impact millions of customers and bring profitability.</li><li>Risher emphasizes the importance of firsthand experiences over just relying on analytics, leading him to drive for Lyft every six weeks.</li><li>His driving experience inspired the launch of Price Lock subscription program, which has attracted about 1.6 million rides since its launch.</li><li>Lyft also works on improving the driver experience by incorporating their feedback into making small but impactful changes, like launching the Restroom Finder feature.</li></ul>

Why Lyft’s CEO regularly spends time as a driver

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