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Why Mitsubishi thinks its new Renault-based ASX will appeal to Aussie buyers

  • Mitsubishi Australia is set to launch the new ASX SUV, which is a rebadged Renault Captur, aiming to attract new buyers and increase sophistication.
  • The decision to use the Renault platform was based on market research and the potential to target customers who do not currently buy Mitsubishi vehicles.
  • Mitsubishi's success with the Outlander model gives confidence in the potential of the new ASX, which is expected to be priced higher due to increased technology and sophistication.
  • The new ASX may offer hybrid variants to comply with Australia's New Vehicle Efficiency Standard, aligning with Mitsubishi's commitment to hybrid technologies.

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