MicroStrategy's bet on bitcoin has driven a surge in its stock price, inspiring other companies to follow suit.Several firms are issuing debt to purchase bitcoin, including Marathon Holdings, Core Scientific, and Acurx Pharmaceuticals.Bitcoin's reputation as a hedge against inflation and economic crises is attracting companies aiming to diversify their reserves.However, caution is advised as new entrants face higher bitcoin prices and increased risks if the crypto market experiences a sudden drop.