<ul data-eligibleForWebStory="true"><li>In the current funding climate, early-stage startups are facing challenges in raising venture capital and gaining traction, leading them to prioritize PR from the beginning.</li><li>Visibility has become crucial as a survival strategy, prompting founders to seek media coverage even at pre-seed or beta stages.</li><li>PR helps startups stand out in a crowded market by providing discoverability and differentiation, especially when many startups offer similar solutions.</li><li>Media coverage gives startups credibility and positions them as authoritative players in their industry, crucial for attracting funding and talent.</li><li>Earned media through PR offers a level of credibility that owned content cannot match, helping startups build their reputation over time.</li><li>Startups are realizing the importance of shaping their narrative early on, with PR playing a key role in getting noticed, remembered, and supported in a competitive market.</li></ul>

Why more early-stage startups are embracing PR from day one

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