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Why Most Business Strategies Sound Smart But Fail

  • Many business strategies fail because they are more like wish lists than actual plans.
  • The VARS Model breaks down strategy into Value, Arenas, Resources, and Sustainability for a more practical approach.
  • Strategies should focus on specific offerings, target markets, available resources, and long-term sustainability rather than generic adjectives.
  • It's crucial to have a clear, grounded, and customer-centric strategy that adds real value to succeed in business.

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