<ul data-eligibleForWebStory="false"><li>Developer-led startups often struggle to scale because they focus heavily on building and neglect marketing and visibility.</li><li>The five common scaling roadblocks for developer-led startups include relying too much on the product to sell itself, ignoring SEO, underestimating paid ads, writing content like engineers, and delaying building a brand.</li><li>To address these challenges, smart marketing strategies for dev-startups involve professional positioning, SEO and content optimization, effective performance marketing, developer-friendly and buyer-focused content creation, and continuous tracking and optimization.</li><li>Real-world examples demonstrate significant increases in organic traffic, reduced customer acquisition costs, and improved revenue by implementing smart SEO, paid ads, and strategic content for developer-led startups.</li></ul>

Why Most Developer-Led Startups Struggle to Scale — and How Smart Marketing Fixes It

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