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Why Netflix Might Need to Change Its Film Distribution Strategy

  • Netflix's film distribution strategy, which prioritizes streaming over theatrical runs, is facing pushback from filmmakers who see potential for box office success.
  • The release of 'Glass Onion: A Knives Out Mystery' highlighted the limitations of Netflix's model, as the movie could have earned significant box office revenues if it had stayed in theaters longer.
  • Margot Robbie and Greta Gerwig have rejected Netflix's offers in favor of theatrical releases for their upcoming projects, emphasizing the cultural impact and long-term success of cinema-first approach.
  • Competing streaming platforms, like Max, have embraced hybrid approaches, combining traditional theatrical releases with streaming availability, which may require Netflix to adapt its strategy to remain competitive.

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