<ul><li>Netflix added a record number of new subscribers in Q4 of 2024, attributed to popular programming like 'Squid Game' season 2 and Christmas Day NFL games.</li><li>Investors and analysts are looking to advertising as the next growth engine for Netflix.</li><li>Netflix's ad plan reached 70 million global users and accounts for over 55% of new sign-ups in countries where it's available.</li><li>Netflix expects to double its ad revenue in 2025 and is focusing on expanding its ads business.</li></ul>

Why Netflix's ad plan is set to be a key growth engine for the streamer this year

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