<ul><li>Many entrepreneurs face the challenge of having a great product that isn't selling as expected.</li><li>The issue often lies in putting too much focus on the product itself rather than on the business as a whole.</li><li>Technical excellence alone does not guarantee business success; a comprehensive business design is crucial.</li><li>Successful businesses create systems that effectively connect products with the right customers.</li><li>Business Design involves intentionally creating all elements that link your offering to the market.</li><li>Three companies - Liquid Death, Notion, and Patagonia - showcase the power of business design over product obsession.</li><li>To shift from product obsession to intentional business design, focus on strategic clarity and unique value proposition.</li><li>Effective communication of value is essential; clarity is key in conveying the benefits of your product.</li><li>Business designers prioritize user experience over transactions and intentionally design customer journeys.</li><li>Founders need to proactively design their business models and monetization strategies for long-term success.</li></ul>

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