Mulya Creation, a Dehradun-based startup founded by sisters Alisha and Dr. Ankita Maindoliya, is championing the slow fashion movement.
Slow fashion promotes mindful consumption, longevity, and ethical production, as a response to the detrimental effects of fast fashion on the environment.
Mulya Creation uses eco-friendly practices like eco-printing with natural dyes made from discarded flowers and fruit peels, reducing environmental impact.
The brand aligns with the values of conscious consumerism, offering transparency in their eco-friendly production methods and empowering marginalized women through vocational training and income opportunities.