<ul><li>Dieter Rams, the legendary Head of Design for Braun, has created iconic products that have inspired countless designers.</li><li>Rams has 10 design principles that serve as a reliable foundation for evaluating and refining ideas.</li><li>While well-designed products require strategic alignment with user needs, marketing, and timing to succeed, some products that don't meet all design principles can still be successful due to market demand or breakthrough innovation.</li><li>For example, certain software tools or utilities prioritize functionality over aesthetics yet dominate their markets.</li></ul>

Why Some Ugly Products Succeed While Beautiful Ones Fail?

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