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Why Split Testing is Pure Profit Science
- Split testing takes one of two options and aims to measure their ability through studying various responses in order to determine the best one.
- A/B testing is a tool utilized to split testing in order to measure online sales during product launches.
- For offline businesses, two of the most critical indications of testing are price and headline testing.
- While carrying out split tests, marketers should study one variable at a time and allow the test to run for a longer period to achieve accurate results.
- Split testing is considered a factual technique that brings profit when done efficiently.
- It is through the process of analyzing responses that one is able to learn the effectiveness of their marketing technique.
- Several software programs can be used in carrying out split tests, including the free software from Google Analytics and Optimizely.
- A real-world split test is where one tracks the responses to determine variations of advertisement that are profitable.
- It is a process that requires following the scientific methodology by testing one variable at a time.
- Lastly, it is vital to let the split test run longer than most people anticipate before reporting a decision.
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