<ul data-eligibleForWebStory="true"><li>Successful startups like Airbnb, Slack, and Notion thrived not only on innovation but also due to their strong branding.</li><li>Investing in branding early on can positively impact a startup's growth trajectory, customer trust, and market positioning.</li><li>Branding is crucial as it helps startups differentiate, build trust, attract investors and talent, and maintain consistency across touchpoints.</li><li>To build a lasting startup brand, defining brand strategy, creating a visual identity, developing brand guidelines, and focusing on storytelling are key steps.</li></ul>

Why Startups Should Prioritize Branding from Day One

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