Many startups assume that if their product works, people will use it. But in reality, bad design kills more startups than bad code, bad marketing, or even bad coffee in the office.
Ignoring design is a death sentence for startups. Treating design like an optional extra leads to failure before launch.
To avoid the failure caused by bad design, startups should hire professional designers or use modern templates for a cohesive and polished visual identity.
In addition, testing the product with real users and benchmarking against industry leaders helps to identify and address UX issues before launch.