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Why Technical Cybersecurity Founders Struggle with Marketing (and How AI Is Changing the Game)

  • Technical founders in cybersecurity struggle with marketing due to communication gap with buyers.
  • AI tools like GrackerAI help bridge the gap by translating technical features into business value.
  • Challenges include extreme buyer skepticism, lack of references, regulatory constraints, and multi-stakeholder sales.
  • Technical founders often face jargon barriers, curse of knowledge, and product-market fit confusion.
  • Specialized AI platforms aid in analyzing tech features, translating them for different personas, and implementation strategies.

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