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Why Tesla's sales are slipping in California, and what it means for Elon Musk's car company

  • Tesla's sales in California have been falling for the third straight quarter, signaling challenges for the company as the EV market matures and competition increases.
  • Tesla's market dominance in California remains strong, accounting for over half of all EV sales, despite a decline in market share year-over-year.
  • The economic challenges are compounded by CEO Elon Musk's right-leaning political views, which have turned off some customers in the politically progressive state.
  • As the EV market matures and new competition emerges, Tesla's aging lineup and previous tactics of price cuts and incentives are less effective in attracting buyers.

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