<ul data-eligibleForWebStory="false">Best Firm Certification recognizes companies based on four key parameters: benefits, identity, purpose, and value quotient, through employee feedback.Data and AI teams face challenges in attracting and retaining talent due to workplace culture issues, making Best Firm Certification crucial.The certification caters to various technical roles in data & AI, enhancing employer branding, providing feedback insights, and promoting diversity.Organizations can apply for Best Firm Certification, showcasing their commitment to fostering an ideal workplace for top data and AI talent.