A naukri.com initiative
Dev
3w
212
Image Credit: Dev
Why UX is Part of Your Brand ?(And How to Get It Right)
- User Experience (UX) is a fundamental part of branding, shaping how users perceive a company's reliability, thoughtfulness, and modernity.
- Tech brands, especially SaaS companies, rely heavily on UX for onboarding, retention, and brand advocacy, as it is not just a layer but the essence of the brand.
- UX plays a crucial role in maintaining visual consistency and upholding brand values through good design practices such as visual hierarchy, accessibility, and responsiveness.
- Marketing strategies should seamlessly integrate UX principles to ensure a cohesive user journey, speed optimization, personalization, CRO, and consistent branding across touchpoints.
- To get UX right for a brand, conducting user research, establishing a design system, continuous testing, cross-team collaboration, and data-driven iteration are essential steps.
- An example like Slack demonstrates how thoughtful UX design can reflect a brand's values and enhance user experience, leading to brand loyalty.
- In the tech industry, UX is not just about what is said but how users experience a product, influencing trust, satisfaction, and advocacy.
Read Full Article
12 Likes
For uninterrupted reading, download the app