<ul><li>Development of a mobile app faced challenges like high drop-off during onboarding and low user engagement post sign-up.</li><li>The team realized the issue was with the user experience (UX) rather than the product itself.</li><li>After seeking help from a UX team called Codigo in Singapore, focusing on clear user journeys and user psychology, significant improvements were seen in bounce rates and user engagement.</li><li>Key takeaways include not assuming users' perspectives, emphasizing flow clarity over fancy UI, and testing onboarding experiences with individuals unfamiliar with the app.</li></ul>

Why We Almost Gave Up on Our App—Until We Fixed the UX

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