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Why we invested in MOTH: The ready-to-drink cocktail brand shaking up the market
- UK-based brand MOTH has created a selection of canned cocktails that deliver authentic cocktail-bar experiences with the ease of opening a beer or popping a cork.
- The company's range covers ten premium canned cocktails, including Margarita, Mojito, Cosmopolitan, Old Fashioned, and Espresso Martini.
- Through strategic partnerships with major retailers like Waitrose, Sainsbury’s, Tesco, Morrisons, ASDA, and The Co-Op, MOTH has become the UK’s fastest-growing premium RTD brand, according to Nielsen.
- Within just three years, MOTH has become a staple across over 3,000 UK supermarkets, selling one can every seven seconds on average.
- MOTH has secured a significant partnership with Wagamama, marking the beginning of MOTH’s venture to integrate into fast-casual dining experiences.
- MOTH’s growth trajectory boasts a two-year compound annual growth rate (CAGR) of 178% and year-on-year growth of 144%.
- The company has an experienced leadership team and advisory board with a variety of industry veterans — from grocery industry leaders to Diageo managers — who provide valuable insights, providing MOTH with a solid foundation to move forward.
- MOTH has recently entered the American market with a focus on expanding into more states and building new partnerships. The brand believes that the US market offers a huge opportunity for success.
- Beringea, UK funds management firm, recently invested £4.6m into MOTH. With Beringea’s transatlantic footprint, the firm aims to provide support and advice as the company enters this crucial new chapter.
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