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Why Web3 Keeps Losing Users (And How We Actually Fix It in 2025)
- Web3, despite its promises of decentralization and innovation, is losing users due to poor onboarding experiences provided by projects such as MetaMask and OpenSea.
- The lack of user-friendly onboarding leads to high drop-off rates, niche user adoption, and criticisms of Web3 being 'too hard' or a 'scam' on social media.
- Founders in the Web3 space are caught in a trap where they prioritize speed and tech hype over user experience, resulting in projects that cater more to builders than end users.
- Web3 faces a make-or-break situation as it struggles to bridge the gap between complexity and user-friendly onboarding, especially evident in declining NFT trading volumes.
- Proposed solutions to fix Web3 onboarding include experience-first sandboxes, Web3-wide user DAOs for collective onboarding efforts, and AI concierges to assist users with navigating complex processes.
- The pushbacks against improving onboarding include arguments that Web3 is meant to be complex, the space is still early for polished solutions, and a focus on builders first before users.
- However, prioritizing user-friendly onboarding is crucial for mass adoption, as it accelerates innovation, feedback loops, and ultimately leads to better protocols and more users in the Web3 ecosystem.
- Founders are urged to prioritize users, improve onboarding experiences, and design for human-first interactions to unlock Web3's full potential and welcome a wider user base.
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