New Renaissance Films is leveraging AI not just because it's popular, but to empower creators who have historically faced barriers in the production process.
The initiative aims to give access to tools and resources like equipment, editing software, crews, and grants to those who have been marginalized in the industry.
AI is viewed as a gateway for individuals who have faced challenges due to lack of resources, rather than a mere gimmick.
The focus is on using AI to empower talented individuals, such as a 15-year-old Black creative in the Bronx who has a world-changing story but lacks the financial means to acquire necessary equipment.