<ul><li>Consumers rely on social proof to reduce uncertainty and simplify purchase decisions.</li><li>Different types of social proof, including customer testimonials, expert endorsements, quantitative proof, and peer proof, can be used at different stages of the marketing funnel.</li><li>For technical products, expert endorsements and quantitative proof can be particularly effective.</li><li>The use of social proof can help create emotional resonance and lead to shorter sales cycles.</li></ul>

Why Your Customers Won’t Buy Until Others Do?

Discover more