<ul data-eligibleForWebStory="false"><li>Many websites use fake urgency tactics like 'Only 1 left!' or 'Someone from Cape Town just bought this!' to manipulate users emotionally, but most of it is not based on real data and is created by front-end coding.</li><li>Developers often implement these tactics based on marketing directives to create a sense of urgency and influence user behavior, even if the information displayed is not accurate.</li><li>Such tactics might include fake loading animations or false claims about limited availability, which can impact how users perceive the urgency of making a purchase.</li><li>While these tactics can be effective in driving sales, they also raise ethical questions about the use of emotional manipulation in web development and marketing strategies.</li></ul>

Why Your Favourite Websites Are Lying to You (And By The Way It’s Totally on Purpose)

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