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Why Your Fundraising Pain Isn’t About the Deck (and What It Is About)

  • The fundraising challenge lies in presenting logical and realistic plans over the medium term (5-10 years) to investors.
  • Fundraising pain does not come from creating detailed spreadsheets or attractive pitch decks but from the need to think long-term.
  • Approaching investors without well-thought-out long-term strategies may lead to rejection or accepting unfavorable terms.
  • Having a trusted advisor can provide crucial perspective and help founders align their thinking with investor expectations.

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