<ul><li>Understanding customer technographics is crucial in today's B2B SaaS landscape for an effective GTM strategy.</li><li>Expert Mike Hilla highlighted the evolution from firmographics to AI-powered insights in data maturity.</li><li>Technographic intelligence combines customer technographics and intent data for targeted marketing.</li><li>Predictive modeling using AI helps anticipate future tech purchases based on historical data.</li><li>Customer technographics can be used strategically to influence the buyer's journey for increased success.</li><li>Analyzing technographic data helped a cloud services company target potential customers effectively.</li><li>Key steps include assessing data maturity, defining ICP, gathering technographic data, and leveraging AI analytics.</li><li>Personalizing outreach and monitoring adoption trends are crucial for sales and marketing success.</li><li>Embracing technographic intelligence can give businesses a competitive edge and enhance customer relationships.</li><li>Staying updated on industry trends and using AI tools like SalesCred are essential for effective GTM strategies.</li></ul>

Why Your Go-To-Market Strategy Must Include Customer Technographics

Discover more