<ul><li>Wipro Consumer Care – Ventures has made its first investment in the pet food category by backing Goofy Tails, a D2C pet nutrition brand in New Delhi.</li><li>Goofy Tails offers a range of holistic pet nutrition products formulated by veterinarians, emphasizing bioavailability and pet well-being.</li><li>The investment in Goofy Tails marks Wipro Consumer Care – Ventures' third deal in 2025 and 15th overall, signaling a sustained focus on digital-first consumer brands.</li><li>This investment aligns with the rapid growth of India's pet care industry, reflecting the trend towards pet humanization and innovation in pet food.</li></ul>

Wipro Consumer Care – Ventures Makes Strategic Entry into Pet Food Segment with Investment in Goofy Tails

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