Wipro Limited and SIAM.AI have partnered to create an AI-powered digital assistant for Thailand's Tourism Authority.
The assistant, named 'Sukjai,' will offer 24/7 support in Thai and English, providing tailored recommendations and real-time information to tourists.
Features include transportation guidelines, lodging availability, crowd flow updates, personalised activity suggestions, emergency assistance, and safety alerts.
The project aligns with Thailand's focus on digital sovereignty and AI development, aiming to enhance travel experiences and open up economic opportunities.