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WiseLife raises Rs 8 crore funding to scale yoga and wellness solutions

  • WiseLife, featured on Shark Tank India, secures Rs 8 crore in pre-Series A funding from Rukam Capital to scale its yoga and wellness solutions.
  • The funding will support WiseLife in expanding its product lines, enhancing content and community engagement, and broadening distribution.
  • The investment from Rukam Capital comes amidst the growing yoga and wellness market in India, projected to reach $2.2 billion by 2033.
  • The startup aims to become India's leading yoga brand by offering premium, eco-friendly yoga mats and lifestyle products at accessible prices.

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