<ul><li>Amazon announced Alexa Plus, a renewed focus on software for the consumer electronics division.</li><li>Traditionally, Amazon announces numerous gadgets at events, but this time the focus was on Alexa Plus, a generative AI-powered voice assistant.</li><li>Amazon aimed to make Alexa better by concentrating more on software, fulfilling Jeff Bezos' vision of replicating Star Trek's 'Computer'.</li><li>With the launch of Alexa Plus, Amazon has taken a step closer to their goal, having re-architected the voice assistant.</li></ul>

With Alexa Plus, Amazon finally reinvents its best product

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